Top Fashion Designers of India

Here is a list of India's Top Fashion Designers:

Manish Malhotra :

At the age of 25, Manish Malhotra forayed into Bollywood by designing for Juhi Chawla in Swarg. Today, at 34, his name is synonymous with style in Hindi films. He revolutionized the fashion scene in Bollywood by envisioning a ‘look’ for the character. His tenure as a costume-designer has seen him clothe most of the leading actresses in the film industry from Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol, Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty, Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta. 

High on his success, Manish Malhotra decided to branch into mainstream designing in 1998 with his high-profile couture store Reverie – Manish Malhotra. He has done several wedding trousseaus for reputed families. His popularity soared during this period when he was exclusively asked to design clothes for Michael Jackson for his appearance during the Bollywood Awards held in New York. The performer was so please that he requested Manish to design outfits for his show in Munich and to design clothes for his children.

Tarun Tahiliani:

He is one of the most celebrated fashion designers of India. He acquired a degree from The Fashion Institute of Technology, New York. When Tarun Tahiliani came back to India, he realized that there was a huge scope in India in the designer wear sector. He brought a revolution in the field of fashion in 1987, by opening the first fashion boutique in India, ‘Ensemble’.

He established the Tarun Tahiliani Design Studio, situated in New Delhi. His own brand label is known as, Ahilian. The brand is known for its creative style and uniqueness. The designer clothes created by him are sold in Tokyo, New York, London, Hong Kong, Dubai and in his stores in New Delhi and Mumbai.

Ritu Kumar :

One of the earliest and reputed fashion diva amongst fashion buffs, Ritu Kumar has developed a unique style of her own. Her designs reflects the ancient traditions of Indian craftsmanship in a contemporary fashion. With a background of art history and musicology, which has enriched her horizons, Ritu Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity.

Ritu Kumar has been designing the wardrobes of the three winning Miss India’s , for their participation in International Beauty Pageants (Miss Universe , Miss World and Miss Asia Pacific respectively ). In April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. ‘LABEL’ cater today’s woman, who is increasingly independent, discerning and global. It is a modern offering, focusing on the cut, color, drape and feel of the garment. This brand has a universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.

  

Neeta Lulla:

Neeta Lulla started as an assistant to the former Indian leading fashion choreographer, Jeanne Naoroji, in the late 1980's. After gaining experience and knowledge in the field, she started off with her first venture in Bollywood with the film Tamasha, with Kimi Katkar. However, the glare of publicity that brought her instant stardom in the fashion world of Bollywood came with the movie 'Lamhe'. The simple yet elegant look of Sridevi won her not only great accolades, but also a national award for designing great attires. Her journey in the fashion fraternity has no looking back since then.  

An expert in bridal trousseau and a national award winner, Neeta Lulla has a whole bunch of Bollywood biggies in her kitty as her clientele. From Sridevi, Juhi Chawla, Tabu, Mahima Chowdhary to Aishwarya Rai Bachchan and Abhishek Bachchan the designer has roped them all. After designing for movies and the who's who of the industry, the designer has moved a step further and launched a flagship store in Mumbai. This two-storey showroom, made of ivory, dull gold and aquamarine, has two lines of collection. While the basement caters to the bridal lounge (Neeta Lulla Coutre), the ground floor holds diffusion line (Neeta Lulla Nishq). 

Ritu Beri :

She is known as the first Indian designer to present a collection in Paris. There is no comparison for her style and elegance. Today her designs have become a highlight in Delhi, Mumbai, Bangalore, USA, London and Paris. Ritu Beri’s ready-to-wear line is an impressive couture collection that had the French media raving about her. She is one of early fashion designer whose collection made it quite big internationally. Ritu started her illustrious career in fashion when she created her first line of clothing in 1990, called Lavanya. It was a complete success for Ritu in India and on the international market, with the range selling out very quickly.

Ritu graduated from Delhi University in 1987 and after this she decided to do something artisitc and ever since being interested in fashion, the natural choice was to try designing outfits. Ritu enrolled in the newly-opened National Institute of Fashion Technology in 1988. The tertiary education centre is linked to the F.I.T (Fashion Institute of Technology) in New York, and had just been established in Delhi. Lavanya was her graduation collection, if you will, created in December of 1990, after she became one of the first students to complete the fashion study course. 

Reference links: http://www.indiamarks.com/10-best-fashion-designers-india/  

Reference links: http://www.indobase.com/fashion/fashion-designers/neeta-lulla.html

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Tips While Shopping For Your Bridal Trousseau

The moment wedding is finalized, wedding planning begin both at the girl’s and boy’s side. The activity that occupies most of time and energy is shopping for the bridal trousseau. Bridal trousseau is mainly comprised of beautifully designed Indian traditional dresses and matching accessories. If you too is in the same category and perplexed in making your trousseau upright, read on some useful tips to consider while shopping clothes for your post wedding
The traditional outfit that is must have in your trousseau is Indian designer saree. You must have at least 8-10 both party wear sarees and casual wear sarees in your collection.  You can also add ready pleated sarees which will not only form the part of your trousseau but also give you utmost comfort to drape a saree without any hassle or assistance. Buy sarees online from Gravity Fashion in every fabric like georgette, crepe, net, cotton with beautiful embroidery of sequins, crystals, beads, laces work are always in and you can wear at any time of the year. Also while selecting colours in sarees, pick bright and contrast colours. Since a newlywed looks gleaming in vivid hues.

Salwar Kameez is also yet important component of your trousseau that cannot be ought to miss. Salwar kameez not only gives you comfort to wear and carry but also suits you no matter the physique or body type. Festival wear suits, party suits, casual cotton salwar kameez are the must have factors of your bridal trousseau. Newly wedded brides appeals special in salwar kameez fabrics like brocade, silk, crepe donned with metallic embroidery, silver or gold thread work, crystals etc. Since red, pink, green, blue are auspicious wedding colours; so make sure to buy salwar kameez online in these propitious hues. 

Indian traditional outfit lacks perfection if we not talk of designer lehenga choli. While opulently embroidered lehenga is perfect bridal outfit, you can also stock up your wardrobe with party lehengas or also add lehenga style sarees in your trousseau collection.

These days availability of latest designed Indian outfits with perfect tailoring and reasonable prices in online store like gravity fashion has made the shopping spree easier and exciting to indulge in. You can stock your trousseau collection online from gravity fashion with ease and convenience.

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How to Look Slim and Attractive in Indian Wear – Tips for Plump Women

Is there anyone who doesn’t desire for a perfect slim figure? Who is not fond of flaunting her extra feminine curves in Indian wear that adds different dimensions to your personality? But unfortunately, none of us are born with a supermodel figure.  Some of you work laboriously on treadmill to fit in your bandwagon dress while some hold back on meals or high calories foods, but perhaps we never get that toned figure of our dreams.  However, there is yet tricky solution to look slim and attractive in Indian ethnic dresses. Here are some lucrative trips for all of you who want to appeal slimmer than what actually are.

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1.   If you are wearing a salwar kameez or lehenga choli, never opt for gathering in material and also do away any kind of frills. Frills or gatherings tend to add a heavier look so should always be avoided. 
2.  If heavy top is your concern, never choose a fabric that fit tight to your upper portion.  Also  stay away from frills near the neck lines.
3. Women with heavier bottom should swear by longer length designer Anarkali suits that conceal your bulky hips.    
4.  Replace your Patiala salwar kameez with a churidar salwar kameez. Churidaar gives a toned look whereas Patiala salwar adds more volume to one’s physique.
5. You can also swear by stylish Indian kurtis of little loose fitting but pick a one that instead of flaring at the bottom should have a narrow bottom.
6. Designer Crepe ready pleated sarees or fine silk sarees are the one that add wonders to make you appeal slimmer whereas heavy silk saree or chiffon sarees do the opposite for you.
7. Designer sarees with light embroidery and sequined work also looks subtle whereas big patches or heavy embroidery adds more volume to your outlook.
8. Ditch your platform sandals and go for stylish high heels. This not only gives you a perfect walk but tends to make you taller and therefore, less fat.
9. While tying your hair, go for a high bun or French bun or can also go for high pony tails as well.
10. Make sure to choose a one colour Indian dress. Mix matching different colours in one dress will make you look vulnerable where one colour salwar kameez or saree from top to bottom imparts slim and tall look.
11. If you a lover of printed sarees available in leading online stores like gravity fashion or suits pick them with smaller prints

Indian dresses are very good in concealing your extra flab and making you appeal thinner. You just have to follow these simple tricks and feel confident in ethnic wear.

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Western Influence on Indian wear

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With westernisation in all spheres of our lives, Indian dresses have also been hunted by the western affect. How many of you swear by those dhotis or plain sarees like our ancestors used to? Well, the count must be very less. We all live in a fashion era that absorbs diverse foreign trends completely into Indian trends such that it becomes difficult to identify its true origin. 

Let’s have a look on the major reasons for western influence on Indian ethnic wear:

Affect of Globalisation

The globalisation has made all countries closely knitted and inter-connected with one other. As a result the western fashion is embraced in India and the fashion designers have woven touch of western cuts and designs on Indian dresses. This is very evident in designer sarees with strapless blouse, stringed blouse or backless blouse. 
  
Indian Women Winning Crowns on International platforms

In recent years, many of Indian women having won international beauty pageants have made the country feel proud and no wonder their dressing style influences women’s fashion in India. The dresses adorned by them are intermingling of western and Indian trends; thereby these become the latest fad amongst general folks to follow.

Bollywood Movies

Bollywood is recognized as the biggest trend setter and whatsoever is happening in movies is imitated by most of us. Bollywood apparel designers make it a point to add glamour in Indian dresses. For instance the traditional Anarkali salwar kameez is patterned into long length flared Anarkali commonly known as Indian one piece dress, a counterpart of western one piece. Most of movies follow western patterns in dressing and thereby it is natural on our part to swear by Bollywood fashion quotient.

Impact of Liberalization

With liberalization imports from different countries is flooded in India and it became easier to trap latest western fashion in clothing. As a result, fashion designer have engraved western designs in wedding lehenga choli, salwar suits, ready pleated sarees and alike keeping in mind both the western and Indian sensibilities.

Use and throw concept

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Street wear trend commonly recognized as use and throw concept in clothes is highly popular in western countries and thereby is slowly firing up in India. Street wear clothes are inexpensive with low grade quality that are worn a couple of times and then discarded. While Indian designer dresses available in leading online store like gravity fashion are highly durable and made from fine fabrics like cotton, georgette, silk, etc. People in India are adapting Street wear concept in casual wear but for formal occasions they prefer traditional designer dresses.

The theme and essence being the Indian fashion scene is entirely under the impact of the west. The patterns and designs have been proficiently entangled into the Indian Fashion Industry.

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