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Let’s
have a look on the major reasons for western influence on Indian ethnic wear:
Affect of Globalisation
The globalisation has made all countries closely knitted and
inter-connected with one other. As a result the western fashion is embraced in
India and the fashion designers have woven touch of western cuts and designs on
Indian dresses. This is very evident in designer
sarees with strapless blouse, stringed blouse or backless blouse.
Indian Women Winning Crowns on International platforms
Indian Women Winning Crowns on International platforms
In recent years, many of Indian women having won international beauty pageants have made the country feel proud and no wonder their dressing style influences women’s fashion in India. The dresses adorned by them are intermingling of western and Indian trends; thereby these become the latest fad amongst general folks to follow.
Bollywood Movies
Bollywood is recognized as the biggest trend setter and
whatsoever is happening in movies is imitated by most of us. Bollywood apparel
designers make it a point to add glamour in Indian dresses. For instance the traditional Anarkali salwar kameez is
patterned into long length flared Anarkali commonly known as Indian one piece
dress, a counterpart of western one piece. Most of movies follow western
patterns in dressing and thereby it is natural on our part to swear by
Bollywood fashion quotient.
Impact of Liberalization
With liberalization imports from different countries is flooded in India and it became easier to trap latest western fashion in clothing. As a result, fashion designer have engraved western designs in wedding lehenga choli, salwar suits, ready pleated sarees and alike keeping in mind both the western and Indian sensibilities.
Use and throw concept
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Street wear trend commonly recognized as use and throw concept in clothes is highly popular in western countries and thereby is slowly firing up in India. Street wear clothes are inexpensive with low grade quality that are worn a couple of times and then discarded. While Indian designer dresses available in leading online store like gravity fashion are highly durable and made from fine fabrics like cotton, georgette, silk, etc. People in India are adapting Street wear concept in casual wear but for formal occasions they prefer traditional designer dresses.
